We collaborated closely with Avail to develop a comprehensive brand strategy. Beginning with extensive market research and competitor analysis, we gained insights into the transport recruitment landscape, identifying key trends, challenges, and opportunities. Utilising these insights, we launched ideation workshops and brainstorming sessions to creatively explore potential brand directions for Avail. This enabled us to develop a range of brand concepts that encapsulate Avail's values, vision, and unique selling points. Once a brand direction was chosen, we developed a new brand identity including logo design, colour palette, typography, and visual elements. The logo conveys Avail's innovative approach to transport recruitment while maintaining professionalism and credibility. The colour palette and typography were carefully selected to evoke trust, reliability, and modernity. Simultaneously, we developed robust brand guidelines that provide clear and detailed instructions on how to keep the brand consistent, from logo use and typography to colour specifications and tone of voice recommendations. We also created go-to-market assets such as promotional materials, website design, and social media graphics. These effectively communicate Avail's value proposition to its target audience, driving awareness, engagement, and adoption of the app.