Beginning with a thorough assessment of Cardinal Logistics' brand identity, value proposition and audience, we gained insights into the company's unique strengths and competitive advantages. Next, we redesigned the website focusing on modern aesthetics, user-friendly navigation, and compelling content. The new website showcases Cardinal Logistics' services, solutions, and industry expertise effectively, providing visitors with a seamless and informative browsing experience. We also refreshed all sales assets, including presentations, brochures, and case studies. By incorporating visually appealing design elements and compelling messaging, we ensured all sales materials effectively communicate the value proposition and capabilities to potential customers. Furthermore, we implemented strategies to optimise online visibility and drive relevant traffic to the website. This included SEO techniques, content marketing and targeted advertising campaigns.