Workplace

Brand

Challenge

Workplace is a dynamic tech startup transforming how people collaborate through innovative shared workspaces. Being relatively new on the scene, Workplace lacked an established brand identity, marketing materials and digital footprint. That’s why Cube3 was tasked with creating a compelling go-to-market strategy to launch a strong brand identity, grow brand awareness and attract customers. We were also tasked with developing a new website with a seamless user-experience (UX).

Solution

We collaborated closely with Workplace to develop a strategic roadmap for launching the brand and attracting new customers. Beginning with a thorough market and audience analysis, we defined a distinct value proposition and devised a strategy to ensure all messaging was clearly conveyed. We then focused on brand identity including logo design, brand colours, typography, and visual elements. This was complemented by the creation of marketing materials such as brochures, flyers, and business cards, strategically designed to showcase Workplace's offerings and benefits effectively.

Website development

The Workplace website is a central hub for users to explore its services, pricing and membership benefits, as well as book appointments and make enquiries. To make the UX as seamless as possible, we focused on engaging content and intuitive navigation, making it easy and enjoyable for users to find what they need. In addition, we devised and executed targeted marketing campaigns to generate awareness and drive customer acquisition. Leveraging channels such as social media, email and online advertising, we created compelling content and promotions to attract and engage Workplace's target audience.

Results

Together with Workplace, we generated brilliant results:

Successful launch of Workplace's brand with a compelling identity, marketing materials and online presence.
Increased brand awareness and engagement through targeted marketing campaigns, resulting in a consistent flow of new customers.
Enhanced customer experience through a user-friendly website, streamlined booking process, and informative content.
Positive reception from the target audience, with high levels of satisfaction and positive feedback regarding Workplace's facilities and services.

LET’S CHAT

We understand that not all marketing performance challenges or opportunities come with clear solutions.

We’d be happy to informally chat things through with you to see if we can help bring the clarity you need.

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